It pays to cultivate strong relationships with customers and others you interact with on Facebook. One way to build an on-going relationship is to ensure the content fresh and simple to understand. Don't forget that loyal customers through promotions and deals.
Don't forget the people that are already subscribed to your existing audience. You have to respect your audience feels appreciated. This leads to engagement of your relationships.
You can promote sales while increasing your fan base. You can use the offer deals to your customers. If you only give your new followers something, you'll likely lose friends.
Always answer to any feedback on your facebook page that is negative. Ignoring it will give a negative image of your brand. If you're able to handle this correctly, people will respect and admire you and are more likely to give you their business.
Don't assume Facebook is the only place that people go for social media. This network has lots of fans, but some subcultures and age groups prefer other websites. Research your target audience is using the social media sites they are.
Always know the reason why you have a Facebook page. Facebook Login. Don't create a page just because it is the hip thing to do. Do you want to speak to customers. Or do you have one so that your customers can keep in communication with you?