Make sure your Facebook's page design similar to your website's. This will help people to quickly recognize your page and your brand. If they are vastly different from one another, it can be confusing.
Your posts should be varied but on one subject. You should always remain relevant, but versatility in your approach is key. Look for various ways to capture the interest of readers. You could offer some photo posts for solutions or asking them a post.
There are a lot of lessons to learn from. People often know to seek out the best practices, however they hardly look at the worst ones. You also need to know what you should not do.
Use a tool that enables you to share your status when your fans are mostly likely to be on facebook. Facebook Inc.. Try out various tools to find one that gives you the features you want.
Reach out to those experts in your niche through your Facebook page. For example, if your field is landscaping, you can look for experts in stone work for an upcoming presentation. You can also ask manufacturers about technology and post information you receive on your blog.
Facebook Offers allows you get the word out about a giveaway. You only need to post the offer and then convert it to something known as a Promoted Post on your wall. You can promote it outside your fan base if its a great offer.