Stay current with new features that Facebook is making available. Your users will be taking advantage of the new features when they come out so you should be as well. Don't hesitate to try out new features prior to knowing how interested subscribers are going to be.
You can promote sales while increasing your fan base. You can use the offer deals to your customers. If you only give your new followers something, you'll likely lose friends.
Make sure to keep your posting rate high on Facebook a regular occurrence. You can't just design a page and ask people to start liking it.You have to engage people on a regular basis. Whether you're posting daily or weekly, it is important that no one ever forgets about your business.
Instead of blowing off the potential facebook can have on your marketing campaign, try it out and see how effective it can be. Facebook Sign Up. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Use Facebook to help market your business by applying what you've learned here.
You should keep your profile picture once in awhile. Your profile picture should accurately represent your company, but new ones will attract renewed interest.Changing it too often may prevent your fans from recognizing you, but it could also help keep their interest.
Do you maintain an online store? Utilize Facebook's check-in functions that Facebook offers. Let customers update their status through checking into the store.This allows you to market to friends of your store is and how they can get to it if they wish to check it out.