Look for opportunities in your field. Facebook is great for building your leadership in specific niches. Try to find ways to answer some questions and posting relevant comments in your niche area. This can help your brand to a lot of new people where you could possibly get more potential fans.
Add a picture to all your Facebook updates. People love pictures and they read. Facebook. Use products, your employees, and some other subjects to boost the updates messages and can make a better impression on the readers.
There are lots of examples available. People often know to seek out the best practices, but they usually don't look into ones that are bad. You also need to know what you should not be doing in order to avoid it.
Utilize facebook as a way to grow a friends and sales. You can use this platform to offer of coupons to new friends or promotions to those who have been with you for a long time. If you are only providing incentives to new clients, you will likely lose friends as they lose interest.
Know when to post about the business outside of a personal Facebook page. Posting your opinion on Facebook pages can garner a great deal of attention. Make sure you're seeking the kind of attention you want. Only post to another page when you have valuable content. Avoid spam at all times.
Learn all you can about Facebook and how things work on it. The more you understand what Facebook has to offer, the better of a chance you will have at making it work for your business. Take a look at the help section on the Facebook site to teach yourself as much as you can learn. This is an advantage that pays off.