Ask for their input. People like to feel that their opinions are important and knowledgeable. For example, as a blogger, consider asking them what posts they'd like to read.
Instead of blowing off the potential facebook can have on your marketing campaign, try it out and see how effective it can be. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Use Facebook to help market your business by applying what you've learned here.
You may wish to create a group rather than a page. A Facebook group allows everyone to interact and feel like they know one another. You can utilize a group and a page if you would like and allow users to share content.
Don't send daily sales messages to your fans to make purchases. While you certainly have a goal of increasing profits, people don't want you to beg them to buy something from you. If you think you're pleading with them, they may start to think less of your products and services.
Custom Audiences can help you upload your current customer's email addresses so you can target them with ads. Facebook Online. This is a good way to improve your conversion ratio and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Make sure your profile often. If there are any changes, make sure you change your Facebook page. Keeping everything current helps your page up to date can be helpful for customers who are interested in what you have to offer. You might even want to get a few things changed on your profile page in order to keep people can have something new to read over from time to time.