You will have to stay on top of the posts to succeed. Many owners find it difficult to post continuous updates on their page. Hiring a person to do that will cost money, but it can be worth it.
Custom Audiences can help you upload your current customer's email addresses so you can target them with ads. This is a good way to improve your conversion ratio and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
You can separate your business marketing messages from your other content by using Facebook fan page tabs. People prefer to buy without feeling like they are being forced to. Facebook Home Page. If you have the sales page within reach, you can advertise what is going on with your products without forcing it at your followers.
A simple way to start a conversation with your facebook fans is to respond to their comments on your wall. This means checking you wall for new comments and use the @ symbol before mentioning your brand's name. It is especially important to reply if the comment needs help or a complaint.
This is a key in social networking sites. Go ahead and tell them of what you barbequed this last weekend.Show them what you're doing and provide ideas that will attract sales.
Be sure that people are able to "share" content via your page. Facebook lives on interacting and share with others. When you make an effort to give your audience valuable content, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
There are some ready-made apps you can use in conjunction with your own Facebook page to get the most value possible. EasyPromos is a valuable application that allows you to put promos on your page easily.