Make sure your Facebook's page design similar to your website's. This will help people to quickly recognize your page and your brand. If they are vastly different from one another, it can be confusing.
Don't continually send daily sales messages asking for your fans to make purchases. While you may think that it's something that can make you some money, people don't like to be pressured into making purchases. If they think you are begging for sales, they may feel like the quality of your products isn't that high.
Google Alerts can help you locate great content with loved ones. This will allow you to see a lot of content in your desired field. You can share the better links on your Facebook page.
Make sure that a facebook group is established for your brand or business. Facebook.Com. This could be a place where your business could field questions and encourage customers are able to chat with one another. You can share discounts and let the whole group in on deals and promotions. This is great way for you to know your customers.
Don't stray too far off-topic in your posts. If you sell homes, it can be a useful and great thing to post regarding the interest rates changing because of the government. Posting some links to parodies of Harlem Shake is really off-topic information will only frustrate your fans.
Always post an answer to any feedback and comments. Ignoring it will give a negative image of your brand. When handled professionally, folks are sure to admire the page and return often.