Try your best to respond to each and every comment you receive. This include comments in your inbox as well ones posted on the main page. This may take some time, but customers will be appreciative.
Be extra sure others are able to share what you're posting to Facebook. Facebook Layouts. Facebook is all about sharing and share your information with others. When working to provide valuable resources to the audience, your fans will spread the word and it will all be worthwhile.
Encourage your followers to interact with your brand and other fans. Deleting the post or keeping people on topic might offend people. You only need to intervene when things start getting offensive.
Make sure that a facebook group is established for your brand or business. This could be a place where your business could field questions and encourage customers are able to chat with one another. You can share discounts and let the whole group in on deals and promotions. This is great way for you to know your customers.
Don't assume Facebook marketing will not be successful; think about what it can do for you instead. Since so many people have Facebook, you will have such a large audience exposed to your business. Keep the above advice in mind to get the outcome you want.
Look for ways to establish yourself as a leader. Facebook can help you prove yourself to be a leader within your niche. Try to find ways to answer some questions and posting relevant comments in your field. This will expose your brand to lots of new people.