Try using Facebook ads in your business. Regular posts only go so far with promotions of goods and/or services. If you really want to reach more people, ads can help you get them. They don't cost a lot of money and they can pack quite a marketing punch.
Use custom tabs to maximize your facebook marketing efficiency. The tabs let you organize your page information in an organized manner. For example, if you are holding a contest, you can create a tab just for that.
Don't send messages to the audience base daily that are nothing more than sales pitch messages. While making more money is your goal, people don't want you to beg them to buy something from you. If you seem like you are begging for sales, they may feel like the quality of your products isn't that high.
Try developing a group versus a page. A Facebook group allows everyone to interact and feel like they know one another. You can also use a group and a page in tandem to keep users interested and if it makes sense for your business.
There are quite a few apps out there that you're able to use with your own Facebook page to make it better. Facebook Shirt. EasyPromos is one example of an app which helps you post promotions on your page.
Don't subscribe to the pages of your competitor's Facebook updates.Pick pages that promote a good image look positive for your brand. If you share an update from another company, keep in mind that the image of your brand will become associated with this page.