A fan base is a must before you will want to expand as much as possible.After you have developed a fan base, you are sure to see a big jump in conversion rates.
Don't subscribe to your competition. Facebook Marketing. Pick pages that promote a more positive image. If you share an update from another company, remember that your brand's image is linked to your page.
Are you an avid online is all about?How much of that knowledge pertains to Facebook? Do you stick to traditional forms of marketing who has no clue about online marketing?
Know when to post about your business outside of a personal facebook page. Posting information on other people's Facebook pages can get you a great deal of attention. Make sure you're seeking the right kind of attention you want. Post on other pages when you have something worthwhile to say. Do not spam posts.
Always make sure to allow people to write their own comments on your wall. You might see it as a method to prevent inappropriate content on your Facebook page, but it really just tells visitors that you are uninterested in their thoughts.
There are some ready-made apps you can use in conjunction with your own Facebook page to get the most value possible. EasyPromos is a valuable application that allows you to put promos on your page easily.