Don't continually send a sales solicitation every single day to your audience contacts. While you may think that it's something that can make you some money, people don't like to be pressured into making purchases. If your audience feels like you're pressuring or begging them, they may think your product is no good.
Reach out to other experts in your niche through your Facebook page. For example, if you do landscaping, then you can look into people that know about stones. You can also talk with experts and then post the information you receive on your blog.
Stay professional at all times with your words and your tone.While personal pages can be more casual, keep the business page on a more professional level.
Make sure that a facebook group is established for your brand or business. Facebook Sign Up. This could be a place where your business could field questions and encourage customers are able to chat with one another. You can share discounts and let the whole group in on deals and promotions. This is great way for you to know your customers.
Reach out to those experts in your niche through your Facebook page. For example, if your field is landscaping, you can look for experts in stone work for an upcoming presentation. You can also ask manufacturers about technology and post information you receive on your blog.
There are quite a few apps out there that you're able to use with your own Facebook page to make it better. EasyPromos is one example of an app which helps you post promotions on your page.