Make sure you update your profile remains updated.When changes occur within your business, make sure that is reflected in the profile page.Keeping your page up to date can be helpful for customers know what is going on. You may even decide to change things around on your profile as well so people coming back to see what you have something new to read over from time to time.
Offer an exclusive product to people who "like" your Facebook page. Likes can make your page. Think about something unique and free if they give your page a "like." It could be something everyone or offer a sweepstakes. People are more likely to respond to your requests if the offer is for an appealing item they would like.
Don't overshare personal information on your Facebook page. Letting your customers know which days you will be at a particular store is great, but they should not be given your home phone number or address.
Your facebook design should look like it is related to your webpage. This will help people make the connection between your page with your business. If you do things entirely different, this will just confuse your devoted customers.
Do not share things that are not relevant to your content. Only talk about stuff that will interest your subscribers are interested in hearing about. Personal news and updates should be kept for a separate personal account.
One great way to get people to engage with your brand is to give away something. Facebook Cover Photos. Offer a freebie to anyone who opt in to your Facebook page or like your social media pages.