You will have to stay on top of the posts to succeed. Many owners find it difficult to post continuous updates on their page. Hiring a person to do that will cost money, but it can be worth it.
Ask your subscribers to share your page with friends.Offer a discount or other incentive to have your followers share your page with someone else.You may also promise to share a coupon code with everyone once one or your status is shared by a set number of subscribers.
Don't stray far from the topic at hand when you post on your Facebook page. If you sell toaster waffles, you can talk about changes in tax rates. Facebook Ipo. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your followers.
Custom tabs can give a big boost to the effectiveness of the results from your facebook marketing page. The tabs will let you organize your information in an organized manner. For instance, if you have contests, a tab for that can be included.
Always know the reason why you have a Facebook page. Don't create a page just because it is the hip thing to do. Do you want to speak to customers. Or do you have one so that your customers can keep in communication with you?
Link all of your published content to your Facebook page.If you write a blog, have a summary and link post automatically on your Facebook. You can even link your Twitter account to the Facebook page and have all tweets show up there as well.
Facebook contests aren't for increasing fans, they can be used to engage fans you already have. Any fans that you grab from contests may be transient and not very engaged at all. They just want to win. Use free items as a reward for loyalty instead.