Facebook Offers allows you to promote contests or free products through your customers. Just get the offer and then make it a Promoted Post. You can promote it outside your fan base if its a great offer.
Be sure to establish a personality behind your brand. If you make a bunch of posts that aren't interesting them people will associate that with your product is too. Show a bit of personality, but try to make sure you are always professional.
You may have a hard time figuring out how to market on Facebook if the first few weeks of using Facebook. A good way to begin is by adding Facebook buttons to your website. This helps visitors to your business as well as providing a more personal way of extra work.
Use a tool that enables you to share your status when your fans are mostly likely to be on facebook. Facebook Login In. Try out various tools to find one that gives you the features you want.
Try developing a group versus a page. A Facebook group allows everyone to interact and feel like they know one another. You can also use a group and a page in tandem to keep users interested and if it makes sense for your business.
Always post an answer to any feedback and comments. Ignoring it will give a negative image of your brand. When handled professionally, folks are sure to admire the page and return often.