You may wish to create a group rather than a page. A Facebook group allows everyone to interact and feel like they know one another. You can utilize a group and a page if you would like and allow users to share content.
Custom tabs can help you make your Facebook marketing page. The tabs let you present your page information in an organized manner. For example, if you have a store, you can create a tab just for that.
Be sure folks are able to "share" content via your Facebook page allows sharing of content. Facebook lives on people who interact and sharing with others. When you take the time to provide valuable information, they return the favor by informing their networks of the content and possibly earn you more prospective clients.
Always know exactly why you have a clear purpose for your Facebook page.You don't have a single one. Do you utilize it as a means to speak with your customers? Facebook Credits. Or do you have one so they can communicate with you?
You have to use real time and energy on your facebook marketing. Facebook is important marketing on it will take real effort. If you put it on somebody that has too many assignments, you will not realize the results that are possible from this social media. Put some real time and money behind your efforts if you want to get a lot out of everything.
Seek out leadership opportunities to show your expertise. Facebook is great for building your leadership in specific niches. Try finding opportunities to answer some questions and posting relevant comments in your field. This will expose your brand to lots of new people.
Don't neglect the audience you already subscribed to your page. You have to respect your audience feels appreciated. This will help them engage themselves in your relationships.