It could be difficult to begin using Facebook as a marketing tool. A great way to begin is by adding Facebook buttons to your website. This helps visitors and customers a way to find your page that isn't intrusive as other marketing forms.
You can separate your business marketing messages from your other content by using Facebook fan page tabs. People like to buy things without feeling like they are coerced into buying something. If you have the sales page within reach, people will be able to click on it only if they want to.
Don't think that your facebook marketing campaign will take off overnight. Facebook is a large platform unto itself. There is quite a lot of competition.
One easy way to get people to engage with your brand is to give something away. Offer a free gift to people who opt in to your Facebook page or subscribes to your social media pages.
Don't stray too far off-topic in your posts. If you sell homes, it can be a useful and great thing to post regarding the interest rates changing because of the government. Facebook Credits. Posting some links to parodies of Harlem Shake is really off-topic information will only frustrate your fans.
Always respond to comments posted on Facebook. You should monitor your wall regularly and watch for @ messages.It is especially important to reply if the comment needs help or posts a complaint.