Do not use the Facebook updates too frequently. This option allows you to send a message to all of your subscribers. You should only use this feature for important events and news. This isn't something that can be used regarding promotional purposes on a means to inform followers of significant information.
Don't veer too far off-topic in your Facebook page. If you sell toaster waffles, posting about the government changes in interest rates is relevant and a good choice. Posting links to Harlem Shake parodies is totally off-topic information will only frustrate your fans.
Try to include pictures with each facebook update you post. People love to see visual representations of what they bring us all closer. Use products, employees, customers or any other appropriate image to get your point across.
One easy way to get people to engage with your brand is to give something away. Offer a free gift to people who opt in to your Facebook page or subscribes to your social media pages.
Don't send messages every day trying to convince contacts that ask them if they wish to purchase something from you. Facebook.Com. While you may think that it's something that can make you some money, nobody wants to feel like you are begging them to buy anything. If they think you are too pushy, it will make them doubt the quality of what you have to offer.
Make sure any content you publish online is at least linked through your Facebook. If your site has a blog, have a summary and link post automatically on your Facebook. Your Tweets are posted to your Facebook account.