Always know exactly why you have a clear purpose for your Facebook page.Don't create a page just for the sake of it. Do you use your customers through it? Or do you have it so that your customers get in touch with you?
Look for ways to establish yourself as a leader. Facebook can help you prove yourself to be a leader within your niche. Try to find ways to answer some questions and posting relevant comments in your field. This will expose your brand to lots of new people.
Don't forget the people that are already subscribed to your existing audience. Facebook Phone. You have to respect your audience feels appreciated. This leads to engagement of your relationships.
Use custom tabs to maximize your facebook marketing efficiency. The tabs let you organize your page information in an organized manner. For example, if you are holding a contest, you can create a tab just for that.
Don't stray far off-topic in your Facebook page. If you are a realtor, posting about the government changes in interest rates is relevant and a good choice. Posting off-topic and will only bore and frustrate your followers.
Don't assume Facebook is the only place that people go for social media. This network has lots of fans, but some subcultures and age groups prefer other websites. Research your target audience is using the social media sites they are.
Consider buying some Facebook advertisement. You are able to customize your ad to your customer base to maximize profit. There are also no long-term commitments.You can take the campaign whenever you want to.