Always know the reason why you have a Facebook page. Don't create a page just because it is the hip thing to do. Do you want to speak to customers. Or do you have one so that your customers can keep in communication with you?
Don't veer too far off-topic in your Facebook page. If you sell toaster waffles, posting about the government changes in interest rates is relevant and a good choice. Posting links to Harlem Shake parodies is totally off-topic information will only frustrate your fans.
facebook is a place to share your content. Facebook is for more than just idle conversation; it is a major source of content.Write blog posts and then promote them via other channels through your Facebook page. Facebook can drive a ton of traffic if you do.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. You will get better results when you give more effort.
Don't assume Facebook is the only place that people go for social media purposes. This network has lots of fans, but some age groups or subcultures prefer other sites. Facebook Home. Do some homework to find out where your targets to understand which of the social media channels they use prior to beginning a campaign.
Set some monthly goals for your Facebook marketing. If you don't meet the goals you have set, look for strategies better suited for use with social media.