Make sure you update your profile remains updated.When changes occur within your business, make sure that is reflected in the profile page.Keeping your page up to date can be helpful for customers know what is going on. You may even decide to change things around on your profile as well so people coming back to see what you have something new to read over from time to time.
Don't stop working on your marketing campaign if you want right away. You need to wait a while so that your following and for sales to result from it.
Don't stray far off-topic in your posts. If you are selling houses, for example, it's okay to post about learning of the rates on interest changing if they are. Posting links to Harlem Shake parodies is totally off-topic information will only frustrate your fans.
You may find some difficulty the concept is new to you. A good start is to add a facebook button to your website. This helps visitors to your site without you doing a more personal way of marketing.
Don't assume Facebook is the only place that people go for social media. This network has lots of fans, but some subcultures and age groups prefer other websites. Research your target audience is using the social media sites they are.
Try developing a group versus a page. Facebook Home. A Facebook group allows everyone to interact and feel like they know one another. You can also use a group and a page in tandem to keep users interested and if it makes sense for your business.