Your posts should be varied but on one subject. You should stick with your brand, but it is very important to stop repeating the same things. Look for innovative ways to craft a story.You could solicit and post pictures or asking them a question about what they've just read.
You ought to urge customers to join by offering a few free products to some of your subscribers. Post who the names of winners on your page and watch as your number of followers grows with each giveaway.
Make your Facebook page design is similar to your website. This will help people make the connection between your page and your business. If you do things entirely different, this will just confuse your devoted customers.
Send everyone a note thanking them and include an announcement of the milestone you're celebrating on your facebook page. This will build your followers feel special and appreciated.
Make sure any content you publish online is at least linked to from your Facebook. If your company uses a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook by simply linking the two.
Run a contest or competition every now and then with the goal of "Likes" on your page. Facebook. Offer a prize to be handed out after your target goal. This brings in more subscribers and gives an opportunity to the winner to check out your prize or offerings.